White Papers

SMS Spam and Fraud Prevention

• Tags:
• operator,
• revenue,
• subscribers,
• spam

Overview Short Message Service (SMS) messages account for approximately 10 percent of a mobile operator's revenue, according to research firm IDC. The growing volume of spam can threaten this revenue by provoking subscribers to churn. Furthermore, some of that spam is sent from fraudulent addresses, causing inaccurate billing for subscribers and revenue forfeiture for the mobile operator, which cannot bill the sender for the termination fee. To prevent subscriber churn and protect revenues, mobile operators need a flexible solution for identifying and dropping unwanted SMS messages. The Cisco SMS Spam and Fraud prevention solution improves subscriber satisfaction, helps prevent fraudulent billing, and protects the mobile service provider's signaling network from flooding.

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