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The Consumer Driven Supply Chain

Overview For their businesses to survive and thrive, executives in the retail and consumer products industry must understand how dramatic changes in consumer demand are transforming the retail landscape. Download this white paper from IBM to read about three trends that are having a profound impact on the consumer product and retail supply chains: consumer diversification, consumer polarization, and the advent of powerful mega-retailers. The paper explains how retailers can balance the demands of a well informed consumer base with an evolving supply chain model that's fast, responsive, low cost, and laser-focused on meeting their customers' growing demands.

Further White Paper Details
Publisher	IBM	File Format	PDF
Date Published	August 2004	Downloads	2
Format	White Papers
Topics	N/A

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