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IBM Wireless e-Business Solution Meets Drug Company Aventis's On-Demand Need for Swift Feedback on Cancer Treatment

Overview Aventis Pharmaceuticals is the U.S. subsidiary of Aventis Pharma, the pharmaceutical arm of Europe's Aventis. The challenge was to find a way to motivate participants responding to marketing surveys by relaying interim results and feedback much more quickly and by providing an easy way of collating online data to forward to Aventis. IBM helped the company to develop an application, including the graphical user interface, business logic and communication protocols, which allows participating oncologists to add, edit and send drug- and patient-related information to Aventis. Participants use personal digital assistants (PDAs) equipped with the IBM Wireless e-business solution, Bluetooth and Infrared connections to access the system.

Further White Paper Details
Publisher	IBM	File Format	HTML
Date Published	September 2005
Format	Case Studies
Topics	N/A

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