White Papers

Creating a Constituent-Focused Government: PeopleSoft Enterprise CRM for Government

• Tags:
• governments,
• customer relationship management,
• crm,
• pressures

Overview Worldwide, government agencies are making Customer Relationship Management (CRM) the preferred strategic response to increasing pressures: tighter government budgets, higher customer expectations, and stricter security requirements. How do strong constituent relations help governments respond to some of these pressures? The essence of CRM, particularly enterprise CRM, is the efficient delivery of quality service. When implemented correctly, CRM can help governments increase access, remove redundancies, introduce new efficiencies, and measure performance. This white paper explores a practical approach to enterprise CRM strategies for governments worldwide.

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