Sales - Marketing White Papers

Customer Relationship Success Demands Insight

Overview The goal of over 85% of companies implementing CRM is to increase revenue by better understanding their customers. Unfortunately the insight is often buried deep in a database. This paper discusses how analytics can help businesses understand the appropriate actions by sales, customer service and marketing to support the creation of relationships that yield maximum customer value.

Further White Paper Details
PublisherRightNow Technologies File FormatHTML & PDF
Date PublishedAugust 2005 Downloads650
FormatWhite Papers   
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