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Customer Relationship Management: Putting Customers at the Center of the Business

Overview CRM systems can be very effective solutions for managing sales cycles, but using current CRM point solutions will not build and manage an entire customer experience. There is promise, however. While traditional CRM systems have lacked the ability to encompass the full realm of business processes, new technologies are emerging that empower businesses to realize the full potential of customer relationships.

This paper addresses how CRM technology has evolved, the current challenges in merging existing enterprise-wide processes, and the necessary requirements for making CRM a success throughout the entire organization, leading to better customer communication and retention.

Further White Paper Details
Publisher	Exact Software	File Format	PDF
Date Published	July 2005	Downloads	48
Format	White Papers
Topics	Warehouse Inventory Management

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