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Best Practices for Web Analytics Governance: How to Structure Internal Resources to Ensure Success
Overview
Who owns Web analytics in your organization? More than one person? Less than one person? Better yet, who “owns” the Web site? Many companies haven’t designated a single point of contact to oversee the entire Web site, much less the Web analytics program.
Industry analysts such as JupiterResearch have noted that the key to e-business and Web analytics success lies in assigning ownership and establishing accountability, involving key stake holders, and giving the entire organization a reason to care about your Web data. While many companies have successfully embraced this philosophy, a significant percentage of large companies have not. Rather, they create inefficiencies by not committing an individual or group to manage, mediate, and prioritize the e-business measurement and optimization needs of multiple departments throughout the organization.
| Publisher | Omniture | File Format | |
|---|---|---|---|
| Date Published | November 2005 | Downloads | 2 |
| Format | White Papers | ||
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