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HP Digital Publishing Solution Yields a Bumper Harvest for Re-Capturing Franciscan Estates' Wine Club Members

Overview In California's Napa Valley, Franciscan Winery is situated in the heart of the Oakville viticultural area. They wanted to improve wine club retention, recapture canceled participants and increase wine sales. They partnered with Touchpoint, Inc. to design and execute a comprehensive, cost-effective variable-data marketing program and utilized HP software to manage variable data. HP demonstrated the wide range of printing capabilities of the HP Indigo Press 3050 and the finished clarity and color of the photographs was simply terrific.

Further White Paper Details
Publisher	Hewlett-Packard	File Format	PDF
Date Published	July 2005	Downloads	2
Format	Case Studies
Topics	N/A

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