You are here: silicon.com > Resources > White Papers

White Papers

10 Ways to Drive Performance: Pharmaceutical Sales and Marketing

Overview Aligning employee actions with strategic corporate goals is perhaps the most pressing challenge facing companies today. Whether you're trying to track and analyze revenue, identify top performers, or measure the effectiveness of your marketing campaigns, you need a way to show how each one aligns with and supports strategic goals. This paper presents a number of practical ways in which you can begin the alignment process in your sales and marketing departments - two high-profile and high-impact areas that have a significant impact on your company's bottom line.

Further White Paper Details
Publisher	Cognos	File Format	PDF
Date Published	December 2004	Downloads	14
Format	White Papers
Topics	N/A

Did you find this white paper useful? 1 out of 2 users found this white paper useful

Connecting international businesses securely

Publisher:
Easynet

Harnessing technology for competitive advantage

Publisher:
Easynet

Stakeholders' management and collaboration

Publisher:
Easynet

The need for real-time communications in European logistics

Publisher:
Easynet

e-booking and e-ticketing

Publisher:
Easynet

One in five companies have sacked a porn loving employee

Lester said their actions explicitly ignored company policy and the employees had to be dealt with strictly. According to the Chartered Institute of Personnel Development it costs between £3,500 and £7,000 to replace an employee.

Channel:
WebWatch

The Director's Cut: You are not alone!

Such perception and attitudes are now determined as much from the overall image and profile of the IT industry as from any internal actions and policy. CEOs need strategic answers and their impressions of our effectiveness will be tarnished by the...

Data breaches: Don't blame 'stupid' employees

Security breaches that can be traced back to the actions of one individual are not the fault of one "stupid" employee but rather a failure to educate and engage the whole workforce around the importance of good security practice, according to a...

Public trust eroded: Data breaches to blame

Of the 1,025 respondents, 66 per cent said their trust in government departments had decreased due to information breaches such as the loss of 25 million personal records by HM Revenue & Customs last year.

Legal Eye: What's the score for the music biz?

There is a huge growth in artist branding opportunities - for example, the campaigns featuring Girls Aloud or the Black Eyed Peas. He pointed to the limited revenue returns from user-generated content sites and quoted Radiohead themselves as saying...

Who voted on the CIO50?

Andy McCue has almost a decade of experience writing about business and technology and has worked at silicon.com for five years, helping the publication win two awards for its editorial coverage and campaigns.

Channel:
CIO50 2008
Tags:
cio50

Live Webcast: Telecoms 2.0 - Where is telecoms heading?

In this webcast, our panel of experts will review where we are with next generation telecoms in the UK, working through the concept of 'Telecoms 2.0': - Realising the potential of Next Generation Networks - why it isn't just about the technology? - What attributes should firms be looking for in their telco partner? - Is the relationship between telco provider and customer changing? - What things need to happen to make next generation services a reality? - You say you want the supplier to change. Do you want to change too? - What is Telecoms 2.0?

Publisher:
ZDNet UK

Telecom 2.0: Mind over matter

ntl:Telewest Business believes that the role of the telco is evolving. Gone are the days when it was enough to simply focus on circuits and minutes, customers now need a far higher degree of interaction and look for suppliers who will talk business solutions with them.

Publisher:
ntl:Telewest Business

IBM Information Server Change Data Capture

In today's fast-paced world, access to real-time data has never been more important. To be successful, organizations need to be able to report and analyze corporate data quickly and easily, regardless of what applications created the data, what platform they're running on, or what database they're stored in.

Publisher:
IBM

An examination of server consolidation: the trends that can drive efficiencies and help businesses gain a competitive edge

This white paper provides a starting point for organizations contemplating server consolidation. It includes an overview of server consolidation concepts and techniques and provides guidance on methodologies. It also looks at the potential cost savings associated with server consolidation and offers information on how organizations can sustain the advantage they have gained by consolidating their servers.

Publisher:
IBM

Also on silicon.com

Site Navigation:

White Papers

10 Ways to Drive Performance: Pharmaceutical Sales and Marketing

Quick Sitemap Links:

About Us

Search

Blogs

Verticals

Advertising Features

CNET Networks in Europe

CNET Networks in the United States

CNET Networks in Asia Pacific