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Market Software Using Highly Targeted Direct Messaging

Overview This white paper from Macrovision introduces the concept of using highly targeted direct messaging as a vehicle for marketing your company's software products. It explains why the e-mail marketing techniques that most independent software vendors (ISVs) have traditionally relied on are proving so ineffective in a world of spam blocking and CAN-SPAM legislation. Download the paper to learn why a highly targeted direct message that reaches the right user at the right time is a far more effective sales tool for ISVs than are e-mail campaigns. In addition, the paper describes how Macrovision's FLEXnet Publisher Update Service Module enables product managers to deliver highly targeted direct messaging to users and evaluators of their products.

Further White Paper Details
Publisher	Macrovision	File Format	HTML
Date Published	April 2008	Downloads	6
Format	White Papers
Topics	Database Marketing, Knowledge and Data Management

Did you find this white paper useful? 3 out of 7 users found this white paper useful

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