Sales - Marketing White Papers
Vital Marketing: Ten Core Tactics to Improve Marketing Campaign Effectiveness and Efficiency
Overview This paper provides an overview of how to efficiently and effectively deploy vital marketing tactics such as building customer profiles, optimizing landing pages, segmenting lists, testing, personalization and coordinating campaigns across your organization, allowing your organization to focus on driving results versus deploying and optimizing an IT-centric marketing solution. Additionally, this paper provides insight into the benefits of employing vital marketing tactics, compared with marketers that do not utilize these basic building blocks.
| Publisher | RightNow Technologies | File Format | HTML |
|---|---|---|---|
| Date Published | January 2005 | Downloads | 641 |
| Format | White Papers | ||
| Topics | |||
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