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Rastar Digital Marketing Drives a Staggering ROI of $59 in Revenue to Every Dollar a Lexus' Dealership Spends on the 1:1 Program
Overview The joint proposal between Rastar Digital Marketing and Auto Source Marketing was a dealership-focused customer relationship management (CRM) database solution to leverage intelligent one-to-one marketing capabilities to generate incremental sales and service business. Across the dealerships Rastar produces between 50,000 and 250,000 unique pieces in any one day. It has to be able to rely on its presses for high availability, as well as to deliver top print quality to support Lexus. Leveraging HP ElectroInk liquid ink technology, the HP Indigo press w3200 enables Rastar to produce excellent color image quality. The press also provides high-volume production performance to ensure the timely shipment of communication pieces.
| Publisher | Hewlett-Packard | File Format | |
|---|---|---|---|
| Date Published | June 2005 | ||
| Format | Case Studies | ||
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