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UK Based Digital Communications Agency Achieves Rapid Payback on IT Investment Via 10% Increase in Sales Force Productivity and 50% Reduction in IT Maintenance Headcount Costs
Overview Moonfish Ltd is a successful and well known digital communications agency based in England. The challenge facing Moonfish is to position itself better as the larger, traditional marketing and advertising agencies develop their digital marketing services. To help capitalise on the revenue opportunities in the market, Moonfish management decided to provide the sales teams with Intel Centrino Mobile Technology powered Sony VAIO notebooks to enhance their off site productivity. Moonfish also installed an Intel Xeon processor-based Dell 1600SC server. Finally, in order to support the ever increasing amount of internal data traffic and to provide headroom for further growth, the company invested in an additional Intel Xeon processor-based Dell 1600SC server and three Intel Pentium 4 processor-based Dell 600SC servers.
| Publisher | Intel | File Format | |
|---|---|---|---|
| Date Published | July 2008 | ||
| Format | Case Studies | ||
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