White Papers

The CCM Connection: Boosting Profits by Tying CRM to Business Processes Through Customer Communication Management

• Tags:
• marketing,
• customer relationship management,
• customer communications,
• mail

Overview Over the last decade, many businesses have invested in Customer Relationship Management (CRM) initiatives to increase customer satisfaction and loyalty to boost their revenue streams. At the heart of CRM is a set of activities that come under the heading "customer communications." These activities include everything from billing to direct mail marketing to e-marketing to electronic bill presentment and payment (EBPP) to customer call center operations. To maximize the effectiveness of these customer communications it is necessary to integrate them with the appropriate business processes they connect with, however disparate those processes may seem to be.

• 
• Did you find this white paper useful?

• Subscribe to the IT White Papers Newsletter
• White Paper RSS