White Papers

The Accountable Net: Let's Take Back Paradise!

• Tags:
• names,
• strangers,
• credit,
• spam

Overview E-mail marketing is less effective because of spam and phishing schemes; businesses register their competitors' domain names to woo their unsuspecting customers; individuals are able to steal and use the good credit of people with similar names. As a result, the Net is losing its appeal to many. It's ironic, because the Net should be a safer place than the physical world. You don't need to engage with people you don't want to, and things in theory are more trackable. That has led - in our trusting world - to a very open Net in which strangers roam. But if you change the default - from everyone's a stranger to no strangers allowed - you can create a very different world.

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