You are here: silicon.com > Resources > White Papers > IT Management > Business Functions > Sales - Marketing

Sales - Marketing White Papers

B2B Customer Retention: Seven Strategies for Keeping Your Customers

Overview Business marketers have much to gain from retention marketing. Business customers tend to be fewer and more valuable - meaning you can't afford to lose even one. But how do you keep your customers active and buying from you, versus the competition? How do you prevent defection? This white paper defines retention marketing and explains its importance to business marketers.

Further White Paper Details
Publisher	Penton Media	File Format	PDF, requires Acrobat Rdr 5
Date Published	May 2005	Downloads	1521
Format	White Papers
Topics	Sales - Marketing

Did you find this white paper useful? 8 out of 11 users found this white paper useful

A Day in a Low Carbon Life 2012

Publisher:
IBM

Microsoft Dynamics? CRM Online

Publisher:
Microsoft

Freight Provider Boosts Sales by $1.5 Million With Standardized Operating System

Publisher:
Microsoft

A Guide to Providing Proactive Protection to Consumer Online Transactions

Publisher:
VeriSign

Leverage the Benefits of a Shared Authentication Network to Help Drive Consumer Retention and Strengthen Competitor Differentiation

Publisher:
VeriSign

Tags:
sales - marketing

Telcos could face tough data retention laws

According to Statewatch, the Council of Ministers - which represents EU governments in Brussels - is planning to introduce a so-called "Framework Decision" which will force countries to make laws mandating the retention of telecoms data.

Channel:
Law & Policy

Home Office: We got data retention wrong

The admission follows an embarrassing six months for the Home Office over the issue of data retention. In October, Internet Service Providers Association (ISPA) general secretary Nicholas Lansmann advised members in a letter that was leaked to The...

Channel:
Broadband & ISPs

Don't restrict data retention powers, says CMBA

Cyber-rights groups have accused the entertainment industry of attempting to hijack the European Union's data retention legislation. CMBA sent a letter to members of the European parliament this week claiming that it was wrong to restrict any new...

Clarke: 'There'll be no U-turn on data retention'

Home Secretary Charles Clarke has acknowledged the fears of ISPs over new data retention legislation and called for a continuing dialogue between government and industry to "understand the business point of view".

Data retention directive gets final approval

The EU has given the final thumbs-up to a controversial data retention directive. The legislation, which the EU says is necessary to help fight terrorism and organised crime, was passed by justice ministers in Brussels yesterday.

Google has data-retention change of heart

Google is changing its data retention practices to make it harder to identify the specific computers used in searches. Google's servers log information every time someone conducts a web search, keeping data such as the keywords used, the IP address...

Live Webcast: Telecoms 2.0 - Where is telecoms heading?

In this webcast, our panel of experts will review where we are with next generation telecoms in the UK, working through the concept of 'Telecoms 2.0': - Realising the potential of Next Generation Networks - why it isn't just about the technology? - What attributes should firms be looking for in their telco partner? - Is the relationship between telco provider and customer changing? - What things need to happen to make next generation services a reality? - You say you want the supplier to change. Do you want to change too? - What is Telecoms 2.0?

Publisher:
ZDNet UK

Telecom 2.0: Mind over matter

ntl:Telewest Business believes that the role of the telco is evolving. Gone are the days when it was enough to simply focus on circuits and minutes, customers now need a far higher degree of interaction and look for suppliers who will talk business solutions with them.

Publisher:
ntl:Telewest Business

IBM Information Server Change Data Capture

In today's fast-paced world, access to real-time data has never been more important. To be successful, organizations need to be able to report and analyze corporate data quickly and easily, regardless of what applications created the data, what platform they're running on, or what database they're stored in.

Publisher:
IBM

An examination of server consolidation: the trends that can drive efficiencies and help businesses gain a competitive edge

This white paper provides a starting point for organizations contemplating server consolidation. It includes an overview of server consolidation concepts and techniques and provides guidance on methodologies. It also looks at the potential cost savings associated with server consolidation and offers information on how organizations can sustain the advantage they have gained by consolidating their servers.

Publisher:
IBM

Also on silicon.com

Site Navigation:

Sales - Marketing White Papers

B2B Customer Retention: Seven Strategies for Keeping Your Customers

Quick Sitemap Links:

About Us

Search

Blogs

Verticals

Advertising Features

CNET Networks in Europe

CNET Networks in the United States

CNET Networks in Asia Pacific