However, forecasts for online advertising spending in Europe have been reduced on numerous occasions this year as advertisers raise questions on the medium's effectiveness. Microsoft is investing $30m into its MSN portal over the next 12 months...
It has also meant that many attempts to reach consumers through either direct mail or email-based advertising are losing effectiveness, due to consumer fatigue. NTT DoCoMo is also referring to spam management techniques in its advertising to...
Users will get a 60 second warning before the ads appear - just enough time to get up and make a cup of tea, you'd think - but the idea is that you can save your work, pause your game or finish your shopping before the advertisers try and flog you...
Targeted content makes websites more relevant and encourages visitors to continue browsing and return more frequently. These online brands are setting customer expectations for more targeted and personalised online interactions throughout the...
Adolescents face enormous pressures to socially interact online - providing personal information in the process - and are less able to understand the potential long-term consequences from having their information available to advertisers, other...
It said the average cost to advertisers per response rate is 53p - which makes Blyk a more efficient form of advertising than online (£1.50), email (£2.00), direct mail (£12.50) and unprofiled mobile SMS (£2.22).
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