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Streaming Media White Papers

From Streaming to Revenue Flow

Overview A standalone streaming server is essentially a 'store and forward' mechanism, which makes it very difficult to develop video content into a targeted offering. To do this, integration points are required into the content management, CRM and, importantly, content delivery infrastructure; this allows all commercial aspects to be controlled such as pricing, catalogue and portal management, promotion and the discovery / delivery experience. When delivering video, marketing and education is key; with a standalone server, there is a reliance on the user at the device level to ensure that a media player client is installed and able to handle the relevant content.

Further White Paper Details
Publisher	Elata	File Format	HTML
Date Published	March 2005	Downloads	310
Format	White Papers
Topics	Streaming Media

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