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Using the Theory of Constraints to Increase Sales: Applying Manufacturing Theory to Marketing/Sales

Overview The Theory of Constraints (ToC) and its management application, Constraint Analysis (CA), have been successfully applied to product manufacturing systems to increase throughput for more than twenty years. Marketing/sales can be viewed as a process to manufacture customers, or a so-called 'Customer Manufacturing' process. Again, this process is surprisingly analogous to the product manufacturing process. This implies that the management principles that have been successfully applied to product manufacturing can also be successfully applied to customer manufacturing (marketing/sales).

Further White Paper Details
Publisher	Customer Manufacturing Group	File Format	PDF, requires Acrobat Rdr 5
Date Published	November 2002	Downloads	2292
Format	White Papers
Topics	CRM Software

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