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HP Case Study: ICICI Bank

Overview Based in India, ICICI Banking Ltd. is a technology-driven virtual universal bank that delivers a wide range of corporate banking and personal finance products and services, all under one umbrella. ICICI implement an enhanced customer relationship management solution that provided front-office staff with a single view of customers and their contact history with the organization across products and channels. This solution was a key component in ICICI's overall strategy to deliver more value to its customers by deploying more customer centric communication technologies and improving online self-service. The platform supporting the e-business solution provided the highest levels of reliability, availability and scalability, along with simplified management.

Further White Paper Details
Publisher	Hewlett-Packard	File Format	PDF
Date Published	September 2007	Downloads	1686
Format	Case Studies
Topics	CRM Software

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