CRM Software White Papers
Insurance Company Builds Intelligent Call Centre on HP Technologies: Integrated Customer-Interaction Platform Drastically Increases Efficiency of Customer Care
Overview Korea's financial industry is being reshaped by changes in regulation, cash management plan of large corporations and globalisation. This has led to increased competition in the insurance segment where companies need to differentiate products and services through customisation. To meet these challenges, Hyundai Marine and Fire Insurance (HMFI) launched an enterprise-wide and integrated call centre, based on HP technologies, in an effort to offer customers network-based enhanced service on a real-time basis. It has strengthened its customer relationship management (CRM) strategy by migrating existing applications to the call centre software.
| Publisher | Hewlett-Packard | File Format | PDF, requires Acrobat Rdr 5 |
|---|---|---|---|
| Date Published | April 2005 | Downloads | 24 |
| Format | Case Studies | ||
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