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Wells Fargo Invests in Customers With PeopleSoft Enterprise CRM

Overview Wells Fargo is a leader in the financial services industry. Wells Fargo wanted to adopt a customer-centric model for its online services. To make this vision a reality, the company needed a CRM solution that would enable it to accommodate any customer at any time. Wells Fargo implemented PeopleSoft Enterprise Customer Relationship Management (CRM) to accomplish its goal of using CRM technology to get to know its customers better. Wells Fargo can now deliver a differentiated experience from initial contact with the organization through the complete customer lifecycle.

Further White Paper Details
Publisher	Oracle	File Format	PDF
Date Published	September 2007	Downloads	3
Format	Case Studies
Topics	CRM Software, Business Management

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Publisher:
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Publisher:
ntl:Telewest Business

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Publisher:
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Publisher:
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