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CRM Software White Papers

Successful CRM: Turning Customer Loyalty into Profitability

Overview In this white paper, you'll learn why listening to the voice of the customer is so crucial to CRM success—and how genuine customer loyalty impacts corporate profitability. You'll also find out what the latest research indicates about the gap between potential and actual CRM benefits, and the four key drivers of ROI for CRM projects.

Further White Paper Details
Publisher	RightNow Technologies	File Format	HTML
Date Published	October 2004	Downloads	56
Format	White Papers
Topics	CRM Software, Sales Force Automation, Call Center - Contact

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Turning customer interaction into profitable relationships

Effective customer communications boost customer loyalty, ensure brand and regulatory compliance, reduce environmental impact and help control a range of costs - through IT maintenance, printing, call centre operations and...

Publisher:
Pitney Bowes

Tags:
crm software

When Green Equals Green: Best Practices for Communications Provider Billing in an Environmentally-Conscious, Multi-channel World

With an increased focus on environmental stewardship, it's not surprising that many communications firms are looking for ways to promote "green" activities within their companies - including customer billing. Invoicing...

Publisher:
Pitney Bowes

Tags:
telecom services

View the HP Performance Center QuickStart data sheet

Find out how to implement HP Performance Center quickly to enable a performance COE.

Publisher:
HP

Transform your Multi-Channel Customer Experience: Advantages of Customer Communications Management

Improving the way you communicate with customers effectively managing and delivering more personalized and unified customer communications, across today's diverse media channels can maximize returns. Further, companies are generating tens...

Publisher:
Pitney Bowes Insight

Tags:
customer support services

Challenging the economic downturn

HOW CAN BUSINESSES MAXIMISE CUSTOMER RELATIONSHIP MANAGEMENT (CRM) TO CONTAIN COSTS AND IMPROVE SERVICES? This Vodafone white paper looks at how careful investment in CRM can underpin a strategy for...

Publisher:
Vodafone

Tags:
call center - contact

In brief: Apple struggles to maintain customer loyalty

Apple Computer's famous brand loyalty is slipping according to a recent report. The survey by ZD Market Intelligence found that only 71 per cent of customers repurchased an Apple PC, compared to 81 per cent last year.

Channel:
Applications

John Lamb's Week: Cyber terrorism and a ship full of IT directors

Delegates will be listening to speakers who include Andy Kyte of Gartner, Graham Whitehead of BT and Martha Bennett of eBusiness Connect. The launch of PeopleSoft 8 CRM will be trumpeted by presentations from experts in the business of building...

Channel:
Comment & Analysis

CRM investments failing to foster customer loyalty

Poor customer service remains the main reason consumers desert a product or service despite the vast amounts of money invested by businesses on customer relationship management (CRM) technologies in recent years, according to new research.

Channel:
Applications
Tags:
crm

Quocirca's Straight Talking: Why is customer service so hard?

Whilst this might sometimes focus on a very narrow view of profitability - hence call centres trying to shave seconds from the call rather than really listening to customers - competition means that many organisations are recognising the value of...

Google, Microsoft doomed to fail?

Some of the most "deadly" forces include globalisation, technology, customer loyalty (or the increasing lack of it) and demographic changes. The year-long study - carried out by Greg Hackett, Goodyear executive professor at the Kent State...

Channel:
CxO Extra
Tags:
kalido

Mobile operators: It's time to get personal

Instead, mobile operators need to put increased emphasis on customer loyalty to keep subscribers close and get them to use services more often. Two of the main drivers behind CRM are, of course, to keep customers from going elsewhere and to move...

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