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Norwich Union's Pay as You Drive Insurance Initiative Using IBM Black Box
Overview To collect essential data on the extent to which Norwich Union customers use their cars - with a view to optimising charges and costs. In the highly competitive insurance market, Norwich Union was keen to find an element which would give it competitive edge and greater 'sense and response' with the marketplace. Norwich Union felt a solution like this would render greater customer demand through the visibility of fairer premiums. Norwich Union opted for world class consultants IBM Business Consulting Services to devise an innovative insurance solution.
| Publisher | IBM | File Format | PDF, requires Acrobat Rdr 5 |
|---|---|---|---|
| Date Published | March 2005 | Downloads | 7 |
| Format | Case Studies | ||
| Topics | |||
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