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Transaction Processing White Papers

How Rich Internet Applications Can Improve Online Sales

Overview Most enterprises that have an online selling channel would like it to perform better than it does. According to many analysts, the dismal 2.4 percent average customer conversion rate is directly attributable to a poor online user experience. This Macromedia white paper explores the reasons why customers so often abandon their shopping carts before their transactions are complete, and what online sellers can do to reverse this troubling trend. Find out how a new category of technology known as Rich Internet Applications can improve the overall performance of your e-commerce Web site by:

Minimizing search time
Improving conversion rates
Increasing average order size
Reducing shopping cart abandonment

Download this informative white paper to learn more about the unique challenges of online selling and how your e-commerce Web site can overcome them.

Further White Paper Details
Publisher	Macromedia	File Format	PDF, requires Acrobat Rdr 5
Date Published	March 2005	Downloads	3911
Format	White Papers
Topics	Transaction Processing, Business Strategies, Site Marketing, Transaction Management, E-fulfillment

Did you find this white paper useful? 3 out of 6 users found this white paper useful

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