Anti-Hacking White Papers
Landing the Right Coverage on Homeland Security: VistaScape and Logan Airport
Overview The challenges before VistaScape Security Systems were finding a balance between providing information about the system, setting the media's expectations and striking the right balance between exposure for their client VistaScape and their high profile customer the Massachusetts Port Authority (Massport). They moved quickly to develop a plan, create a fine-tuned media list, produce B-roll (shot on the Logan airfield as massive fog rolled in), and write the press materials. They also developed messaging documents and Q&A that would portray all players in a strong light and secured buy-in from Massport, FLIR Systems, and VistaScape.
| Publisher | Birnbach Communications | File Format | HTML |
|---|---|---|---|
| Date Published | February 2005 | ||
| Format | Case Studies | ||
| Topics | |||
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