XML White Papers
RSS Feeds Can Build Web Traffic, But Fence Sitters Note Problems
Overview Today's online news universe might be divided into outlets that have joined the RSS ranks, ones that have declined and those that continue to take a close look. Without doubt, a mechanism that drives traffic to a site would be beneficial, but what are the downsides? The RSS fence sitters point to several potential problems, specifically, that the technology can: replicate indexes at off-site locations and divert potential ad audiences; offer another opening for content aggregators; confuse mainstream users because it lacks standardization and is still emerging from an early-adopter phase.
| Publisher | University of Southern California | File Format | HTML |
|---|---|---|---|
| Date Published | June 2004 | Downloads | 2 |
| Format | White Papers | ||
| Topics | |||
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