On Tuesday, Oracle will be outlining its latest push in customer relationship management (CRM). If past experience is anything to go by, an economic slowdown will result in investment decisions being postponed, concentration on projects with a...
Customer relationship management (CRM) is based on a recognition that it is several times more expensive to recruit a new customer than it is to maintain an existing one. By considering factors such as price, promotion, place and product (the 4Ps...
This could involve purchasing Microsoft Exchange and Active Directory Servers, as well as some Service Packs, to plug possible gaps. Microsoft will have an impact on the customer relationship management market.
Despite two of the largest purchases in the software business, "Oracle has not finished purchasing CRM vendors", Gartner predicted. After a spate of consolidations in the customer relationship management sector market, which saw both PeopleSoft and...
But many companies are now purchasing their software from firms that only accept orders online or by phone. Manufacturing and financial services companies will be the big spenders on enterprise resource planning (ERP) and customer relationship...
Interest in software as a service (SaaS), or on-demand computing as it is often called, is growing but many businesses are still wary and face difficult decisions about what applications to use it for and which suppliers to choose.