CRM White Papers
The Big Giant Mortgage Company and the Big Giant CRM
Overview You can imagine the issues that the Big Giant Mortgage Company is encountering in this current "craze" of "refi's" and homes being sold as soon as the sign goes up on the front lawn. Their challenges include: hundreds of leads are flying in from newspaper, magazine and radio ads, with a need to manage them, track their source, spend more money on the most productive advertising media, etc. In addition, the marketing department needs to quickly get those leads to telemarketers who follow up on them, to convince the prospect that the Big Giant Mortgage Company is the best lender to work with.
| Publisher | Touchstone | File Format | PDF, requires Acrobat Rdr 5 |
|---|---|---|---|
| Date Published | October 2004 | Downloads | 187 |
| Format | White Papers | ||
| Topics | |||
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