CRM White Papers

Making the most of customer contact

Overview Making the most of customer contact - is your organisation utilising all of its capabilities to gain customer loyalty? The ability and propensity to ‘switch’ suppliers means it is increasingly difficult to gain consumer loyalty. Achieving customer satisfaction and retention in a cost effective manner against tough competition has become one of the biggest challenges facing businesses today. The case for investing in customer retention activity is now essential for survival.

Further White Paper Details
PublisherBritish Telecommunications (BT) File FormatPDF, requires Acrobat Rdr 5
Date PublishedJanuary 2005 Downloads4986
FormatWhite Papers   
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