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Making the most of customer contact

Overview Making the most of customer contact - is your organisation utilising all of its capabilities to gain customer loyalty? The ability and propensity to ‘switch’ suppliers means it is increasingly difficult to gain consumer loyalty. Achieving customer satisfaction and retention in a cost effective manner against tough competition has become one of the biggest challenges facing businesses today. The case for investing in customer retention activity is now essential for survival.

Further White Paper Details
Publisher	British Telecommunications (BT)	File Format	PDF, requires Acrobat Rdr 5
Date Published	January 2005	Downloads	4986
Format	White Papers
Topics	CRM, Help Desk, Call Center - Contact, IT Reliability

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