How to Establish a Single View of the Customer in the Communications Industry
Overview To compete successfully, communications companies must minimize revenue leakage, reduce churn, and rapidly roll out new services. Quick resolution of a customer's billing inquiry and error-free order provisioning depend on integrated business processes across CRM, provisioning, and billing applications. Streamlined business processes, in turn, rely on a single, authoritative source of customer data from across front- and back-office systems. This webcast highlights the business benefits of Universal Application Network (UAN)-for enabling front-office integration with Business and Operations Support Systems (BSS/OSS)-and Siebel Universal Customer Master (UCM).
| Publisher | Siebel Systems | ||
|---|---|---|---|
| Live Date | 8th January 2005 03:00 GMT | ||
| Format | Webcast | ||
| Topics | |||
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