Business Strategies White Papers
Interactive TV Services: Take Advantage of Time to Define Roles, Identify Capabilities
Overview In recent years the television industry has invested heavily in digital infrastructure, from satellites to two-way broadband networks, in anticipation of the financial bonanza that was to come from interactive television (iTV). But since interactive services were first launched in Europe in the late 1990s, revenue from iTV has been slow to materialize, and underneath the high expectations there is a sense of disappointment. Despite iTV's slow start, Accenture believes it will bring financial rewards for the television industry, although the rewards will look different from what the industry originally expected.
| Publisher | Accenture | File Format | PDF, requires Acrobat Rdr 5 |
|---|---|---|---|
| Date Published | March 2002 | Downloads | 5 |
| Format | White Papers | ||
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