Asset Management White Papers
Time Warner Trade Publishing: Digital Asset Management
Overview Time Warner Trade Publishing (TWTP) is one of the world's leading book publishers. Much of TWTP's operation had retained a print orientation. TWTP decided to implement a company-wide digital asset management (DAM) system to provide a centralized facility to support digital distribution. Accenture developed and managed the implementation process for DAM technology. TWTP's "assets" included a wide range of materials, including books, book cover images and author biographies. The DAM solution greatly enhanced TWTP's ability to quickly feed electronic retailers, right from their desktop computers.
| Publisher | Accenture | File Format | HTML |
|---|---|---|---|
| Date Published | January 2005 | Downloads | 1 |
| Format | Case Studies | ||
| Topics | |||
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