Supermarket chain Safeway is testing new in-store shopping trolley technology that traces shoppers' steps through its stores and flashes personalised ads at them while they shop. By Alorie Gilbert and Will Sturgeon
Email marketing must also be clearly identifiable without opening the message. The biggest change to the new code is the requirement that, "The explicit consent of consumers is required before.marketing by email or SMS text transmission," unless...
Google is in the process of releasing a new browser toolbar that lets people block pop-up ads and easily update their blogs as they surf the web. The new features of Google's Toolbar 2.0 include Popup Blocker, which stops pop-up ads, and AutoFill...
In addition, by helping web surfers block software often used to deliver pop-up advertisements, AOL could help improve advertising sales. Some adware programs monitor users' surfing habits and report back aggregate data to their parent companies...
Half of those crimes stemmed from spyware, software that surreptitiously tracks users online or causes ads to pop up when the consumer is online. Users can protect their financial data by using updated software that protects against spyware and...
Creators of malicious code take advantage of security vulnerabilities in email software, web browsers and desktop applications to spread code used to siphon personal information or litter a PC with advertisements.