Sales - Marketing White Papers
Direct Communication With Consumers With a Smart Web Marketing System
Overview Asahi Breweries, Ltd., is one of Japan's leading beer makes. The challenge was to establish and maintain direct communications with consumers by utilizing the analysis of questionnaire results and visitors' clickstreams and enhance Web content, create marketing campaigns, and establish brand image strategies based on information gathered from customer segmentation and behavior patterns. Asahi deployed its one-to-one Web marketing system that was built with Fujitsu's Symfoware family of business intelligence products including Symfoware Navigator and Symfoware Parallel Mining Server, together with the Web server management system, Systemwalker WebMGR. The main focus of this system is to establish and maintain direct communications with consumers.
| Publisher | Fujitsu | File Format | HTML |
|---|---|---|---|
| Date Published | December 2004 | Downloads | 27 |
| Format | Case Studies | ||
| Topics | |||
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