CRM White Papers

How to... Implement Business Scenarios for Customer Loyalty Management

Overview Customer Loyalty Management is an important business scenario within Customer Relationship Management. It is of particular importance when businesses deal with consumers ("Business to Consumer scenarios" or B2C). Marketing experts have proposed to introduce "Loyalty Accounts" for this purpose. This paper explains how to implement Customer Loyalty Management on the basis of Loyalty Points with low level of complexity.

Further White Paper Details
PublisherSAP File FormatPDF
Date PublishedAugust 2004 Downloads340
FormatWhite Papers   
Topics
  • Download White Paper
  • Yes, useful No, not useful Did you find this white paper useful? 4 out of 12 users found this white paper useful
  • Featured White Papers
Novell

IDC reports on Novell's Secure Desktop Solution: A Modern-Day Marriage of Business Benefit and Risk Reduction


This IDC whitepaper examines how companies are turning to integrated security solutions, such as Novell Secure Desktop Solution, to deal with the vulnerability of mobile assets and implement a comprehensive security strategy.

Download

Citrix Systems

Green IT: Reducing your Carbon Footprint with Citrix


Going green has become an imperative, not an option, for companies facing the new reality of balancing business objectives with dwindling environmental resources. Read on to learn how Citrix products can help bring environmental and organizational objectives into alignment by alleviating the energy impact of equipment needed to serve both the datacenter and the desktop.

Download

Novell

Identity and Security Management and Strong Information Technology Goverance


A total identity and access management (IAM) – driven goverance, risk and compliance (GRC) solution should ensure foolproof and accurate measurements of policies and practises across the enterprise. This IDC white paper examines identity and security management (ISM) solutions and how these integrated offerings can play a key role in enforcing security compliance.

Download

Thin clients switch on digitally excluded

Thin clients switch on digitally excluded

Case study: Digital inclusion project tackles social exclusion in Liverpool more

More Public Sector

Cheat Sheet: QR codes

Cheat Sheet: QR codes

Into the matrix... more

More Mobile & Wireless

Renault goes multilingual

Renault goes multilingual

Case study: Translation tech turns docs into 23 languages… more

More Applications


Quick Sitemap Links: