Business Intelligence / Data Warehousing White Papers
Customer Database Builds Lasting Relationships
Overview DaimlerChrysler is an automaker. As a much larger entity, the merger gave DaimlerChrysler the economies of scale needed to have a bigger global impact. While revenues are up by 17 percent in Q1 2000, EUR $11 billion, DaimlerChrysler continually strives to increase market share, and is constantly looking for new and better ways to sell more cars. To help in these efforts, DaimlerChrysler has turned to customer relationship management. The solid experience at Unisys in building data warehouses, with a proven methodology and systems integration expertise in Customer Relationship applications, was exactly what DaimlerChrysler required. CRM is an initiative that leverages the collection, analysis, and action of customer data.
| Publisher | Unisys | File Format | HTML |
|---|---|---|---|
| Date Published | November 2004 | Downloads | 5 |
| Format | Case Studies | ||
| Topics | |||
-
Did you find this white paper useful?
White Paper RSSMagic Quadrant for Product Information Management, 2007
DownloadOrganizations often struggle to get a complete view of the all products they manufacture or handle. This reduces the effectiveness of departments that need this data, and means IT is...
IBM Multiform Master Data Management: Harnessing the value of enterprise data
Data is critical to all organisations, especially high-value information relating too customers, suppliers, partners, products, and employees. Yet this key data is often scattered within diverse application silos.This paper outlines...
Online Backup for Microsoft SQL Server 2000
Online backups are favored by many database administrators because they’re run during normal transaction processing and therefore do not require a separate backup window. The main drawback to running online...
The Advantages of 64-bit to SQL Server 2000
This Microsoft TechNet white paper explores how 64-bit technology can benefit enterprises using SQL Server to host large business intelligence (BI) solutions. The results of experiments conducted on Hewlett-Packard servers...
Crystal Reports and Crystal Enterprise - A Report server solution
The name "Crystal Reports" is a household name for many developers using the Microsoft Platform. Packaged as part of Microsoft's Visual Studio .NET development suite this reporting tool has been...
/AMD_logo_gb-uk_60x40.jpg "Advanced Micro Devices (AMD)"){kind=logo}
