Sales - Marketing White Papers

Seamless Customer Contact

Overview For pharmaceutical companies, physicians represent an important sales channel. As the only entities with the legal power to prescribe medications, physicians are key to pharmaceutical sales. Consequently, companies in this industry must work to ensure that physicians have access to the information they need - when, where and how they need it. To help meet physicians' needs via phone, this Unisys client had been using a homegrown call center application. With help of Unisys consulting and systems integration services, a pharmaceutical company is creating an integrated customer contact center - making it faster and easier for physicians to get the information they need.

Further White Paper Details
PublisherUnisys File FormatHTML
Date PublishedMarch 2008 Downloads12
FormatCase Studies   
Topics
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