Business Management White Papers
Get "More IT for Less" in Retail Banking With Grid Computing
Overview A rapidly-growing financial services' organization based in the United States had become one of the world's largest providers of Visa and MasterCard-branded credit cards. As part of the consumer-lending products division, the card-issuing department was under increasing pressure to maintain the pace of innovation that had made the firm so successful in the past, by accelerating identification and segmentation of customer-spending trends, leading to new marketing campaigns to gain competitive advantage. Platform took the 'business logic' of the application and migrated it to a heterogeneous, commodity environment, which fit with the IT department's ongoing vision for the firm.
| Publisher | Platform Computing | File Format | PDF, requires Acrobat Rdr 5 |
|---|---|---|---|
| Date Published | February 2005 | Downloads | 84 |
| Format | Case Studies | ||
| Topics | |||
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