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A BT Case Study

Overview In 1996, BT embarked on one of the most challenging telemarketing projects ever undertaken by a telecommunications company. BT's existing system did not have the capacity to manage the scale of the project. The system was not customer based and, as a result, had no account based data management or customer profiling. Graham Technology's customer management framework, GT- X, was the only flexible and scalable solution that could meet all the requirements. GT- X provided the infrastructure to fully integrate BT's complex systems and could be tailored to the needs of their business process.

Further White Paper Details
Publisher	Graham Technology	File Format	PDF, requires Acrobat Rdr 5
Date Published	November 2004	Downloads	14
Format	Case Studies
Topics	WAP, Infrastructure Management

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