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Content Management White Papers

Does Your Marketing Group need Content Management or Digital Asset Management?

Overview In the Internet age, all companies are media companies. Brand image and consistency are constant concerns. Marketing departments find themselves managing many different assets, including multiple media types, spanning both online and offline properties.

This IDC Executive Brief examines the practical applications of management software for in-house marketing and/or design departments and details how to make the right decisions when it comes to selecting an affordable solution and realizing returns quickly. Also, learn how a "phased" approach can work for your organization.

Further White Paper Details
Publisher	Extensis	File Format	PDF, requires Acrobat Rdr 5
Date Published	October 2004	Downloads	322
Format	White Papers
Topics	Content Management, Business Intelligence / Data Warehousing, Knowledge Management, Database Management

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