WAP White Papers
Bluetooth and WAP Push Based Location-Aware Mobile Advertising System
Overview Advertising on mobile devices has large potential due to the very personal and intimate nature of the devices and high targeting possibilities. This paper introduces a novel B-MAD system for delivering permission-based location-aware mobile advertisements to mobile phones using Bluetooth positioning and Wireless Application Protocol (WAP) Push. The paper presents a thorough quantitative evaluation of the system in a laboratory environment and qualitative user evaluation in form of a field trial in the real environment of use. Experimental results show that the system provides a viable solution for realizing permission-based mobile advertising.
| Publisher | University of Oulu | File Format | PDF, requires Acrobat Rdr 5 |
|---|---|---|---|
| Date Published | March 2004 | Downloads | 1724 |
| Format | White Papers | ||
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