Mobile - Wireless Communications White Papers
Case Study: United Advertising Publications
Overview United Advertising Publications offers a weekly print publication with a combined circulation of over 500,000 and a Web site. It needed to develop a mobile motoring service for the Exchange and Mart and Auto Exchange brands. Green Cathedral produced a technical specification covering all aspects of the project development including hosting arrangements, the project technical architecture and user interface. The project involved members of the UAP development and technical team to organise the WAP server set-up internally and to develop a search script to query the UAP Verity search engine, which holds data from the Exchange & Mart car advertisement databases.
| Publisher | Green Cathedral | File Format | PDF, requires Acrobat Rdr 5 |
|---|---|---|---|
| Date Published | November 2004 | Downloads | 2 |
| Format | Case Studies | ||
| Topics | |||
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