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IBM Case Study: British Airways

Overview British Airways is the third largest airline company in the world. British Airways wanted to develop a series of mobile Internet services to make the travel experience easier and smoother for its loyalty customers. IBM helped British Airways introduce a facility that allows frequent flyers to use their mobile phones to check in for flights out of the UK, select their seats and access information on arrivals and departures. The addition of WAP services exploited existing data and applications from the Web channel, and added a presentation layer to allow information to be shown on a mobile phone.

Further White Paper Details
Publisher	IBM	File Format	PDF
Date Published	March 2009	Downloads	16
Format	Case Studies
Topics	Mobile - Wireless Communications, WAP

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