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Discover the Value of Your Customers: PeopleSoft Customer Portfolio Management White Paper

Overview CRM fell short of the promise to redefine the way business is conducted.Customer Portfolio Management (CPM) is a new strategic approach to deploying CRM that emphasises customer knowledge, strategic planning and execution as the cornerstones of a CRM initiative. CPM requires companies to make decisions and allocate resources based on customer value. Your customers are your most important asset, but which of them really make you money? Discover your customers’ true value.

Further White Paper Details
Publisher	PeopleSoft	File Format	PDF, requires Acrobat Rdr 5
Date Published	September 2004	Downloads	4814
Format	White Papers
Topics	Business Management, CRM, Call Center - Contact

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