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Boots Wellbeing Combines mySAP Retail, mySAP BI, mySAP CRM for Web Site Driven by Customer Knowledge

Overview Boots Wellbeing is a joint venture between the Boots Company plc and Granada Media plc. The company's business-to-consumer e-commerce Web site - Wellbeing.com - offers a line of beauty, baby, nutrition, healthcare, and gift products. The company turned to SAP for a combination of integrated solutions to drive its new venture: mySAP Retail, mySAP Customer Relationship Management (mySAP CRM), and mySAP Business Intelligence (mySAP BI). The company used Best Practices for mySAP Retail, which contains detailed descriptions of all major e-business processes so users can quickly capitalize on new, Internet-driven business opportunities while eliminating as much risk as possible.

Further White Paper Details
Publisher	SAP	File Format	HTML
Date Published	October 2004	Downloads	17
Format	Case Studies
Topics	Business Intelligence / Data Warehousing, CRM

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