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CRM Architecture for Enterprise Relationship Marketing in the New Millenium

Overview To address today's exploding e-commerce marketplace initiatives, CRM acts a foundation for any successful implementation. Furthermore, the concept of customer interaction and the ability to collect this information across any touchpoint/channel is essential as the learning e curve for "who is my customer and what is the best thing for them" to be achieved. Hewlett-Packard has developed various reference models and a methodology to make the CRM vision a reality.

Further White Paper Details
Publisher	Hewlett-Packard	File Format	PDF, requires Acrobat Rdr 5
Date Published	February 2001	Downloads	1
Format	White Papers
Topics	CRM

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