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HP Digital Publishing Solutions and a Key Partner, Nimblefish, Help HP Education Services Use Digital Technologies More Efficiently for Personalized Direct Marketing
Overview Prior to working with HP digital publishing solutions, HPES's marketing efforts were centered around direct mail distribution of their catalog to customers and prospects, bulk catalog distribution to sales reps, and email blasts. Working with HP digital publishing solutions and with a key partner, Nimblefish, and utilizing HP digital press technology HPES is able to garner some incredible results ranging from increased classroom enrollment, lower registration costs, and increased revenue. The solution includes customized direct mail pieces to attendees with a personalized URL that directs attendees to their individual website for online registration and personal information.
| Publisher | Hewlett-Packard | File Format | PDF, requires Acrobat Rdr 5 |
|---|---|---|---|
| Date Published | September 2004 | Downloads | 2 |
| Format | Case Studies | ||
| Topics | |||
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