Printers - Plotters White Papers
HP Digital Publishing Solutions: Driving New Customers to BMW
Overview Prospective BMW buyers across America recently discovered an eye-catching brochure in their mailboxes featuring the premium BMW Z4 roadster in all its James Bond glory and in their favorite car color. What they received was a piece of sophisticated direct mail from BMW of North America through a campaign implemented by Redi-Mail Direct Marketing, a leading provider of sales and marketing systems that offers advanced database, lettershop, and fulfillment capabilities. Redi-Mail in turn used the expertise of Global Soft Digital Solutions, Inc., a full service digital solution-based firm that relies on HP technology to produce full color documents that can be personalized and printed in quantities as few as one.
| Publisher | Hewlett-Packard | File Format | PDF, requires Acrobat Rdr 5 |
|---|---|---|---|
| Date Published | September 2004 | Downloads | 2 |
| Format | Case Studies | ||
| Topics | |||



